Amelia has unexpectedly become a right-wing meme in the United Kingdom, even though that was never her original intention.

Activists from the Women’s Safety Initiative (WSI), a UK-based organization, protested against the abuse of women by migrants last Saturday in London, dressed as the right-wing meme character, Amelia. “We are fed up with women and girls’ safety being sacrificed for the comfort of migrant men,” the movement stated in a post on X, sharing a photo from Parliament Square in Westminster, as reported by Hungarian Conservative.

Amelia – British Women Seek to Reclaim Their Nation

Amelia – British women want their country back

“We are all Amelias!” they declared, adding that “the movement has just begun.” Photos and videos shared by the organization showed nine women dressed as Amelia, a purple-haired goth e-girl who became a meme in right-wing internet culture in early 2026. Participants held signs highlighting crime statistics related to migrants living in the UK and advocated for deportations. “Foreign nationals are 3.5 times more likely to be arrested for sexual offenses,” read one sign, while another stated, “mass migration = mass risk for women.”

“Amelia says no to mass migration,” the WSI wrote in another post on X.

Amelia is the main antagonist in an online game launched by Hull City Council, which is part of a broader effort by the British Labour government to portray fundamental right-wing dialogues on immigration as radical and dangerous. However, the game developers made a significant miscalculation by designing Amelia as a widely popular archetype among youth in global meme culture: the goth girl.

Grooming gang victims were abused, drugged, gang raped, tortured and forcefully sterilised.

The only solution is mass deportations. Millions must leave for the safety of our women and girls. @WomenSafety_UK pic.twitter.com/BwYz7es9pQ

— Jess (@jessgill03) February 10, 2026

As the game escaped its intended “educational” environment, the right-wing social media community adopted the character. Timelines quickly filled with creations, edits, and screenshots from Amelia’s fans.

Instead of being seen as a “dangerous nationalist extremist,” as intended by the creators, she ironically became a hero – a mascot for resistance against the ideas the game sought to promote.

Now, barely a month after her emergence, Amelia has become one of the most widely debated memes in both the UK and the broader Western online sphere. She has gained such traction that even mainstream media can no longer ignore her, prompting The Guardian to publish an absurd smear piece about a non-existent online character.

The protest organized by the WSI marks the first instance of Amelia “escaping” virtual reality and increasingly becoming a symbol of right-wing resistance in the UK, where Keir Starmer’s government has made significant efforts to silence and censor anti-immigration and patriotic voices online.

The initiative itself is a recently founded grassroots advocacy movement that began in mid-April 2025, focusing on the direct consequences of immigration on the safety of women and girls. The WSI quickly gained recognition in right-wing media through appearances on platforms like GB News and viral social media mobilizations, as evidenced by the Amelia protest. Its declared mission is to “expose the dangers of unchecked immigration, prioritize women and girls, advocate for victims’ interests, and demand real solutions.”

We’re fed up of the safety of women and girls being sacrificed for the comfort of migrant men.

WE ARE ALL AMELIA! The movement has just begun. pic.twitter.com/p7QtuPtLVy

— Women’s Safety Initiative (@WomenSafety_UK) February 7, 2026